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商品編號： 9-385-276 出版日期： 1985/02/01 作者姓名： Bartlett, Christopher A.;Rangan, U. Srinivasa 商品類別： General management 商品規格： 21p 再版日期： 1988/09/12 地域： United States 產業： 個案年度： 1981 - 1981
商品敘述：
Describes the structure and evolution of the earth moving equipment industry worldwide in the post war era, particularly focusing on developments in the 1960s and 1970s. Describes Caterpillar''s strategy in becoming the dominant worldwide competitor (industry market share exceeding 50%). Includes details on CAT''s manufacturing, marketing research and development, and organizational policies. Concludes with a description of some environmental changes occurring in the early 1980s, and raises the question of how these might effect Caterpillar Tractor Co.''s record 1981 performance and require changes in its highly successful strategy.
涵蓋領域：
Business policies;Multinational corporations;Strategy formulation;Industry analysis;Asset management;International business;Competitive strategy
相關資料：
Case Teaching Note, (5-388-129), 12p, by Christopher A. Bartlett
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